June 10, 2009Outside the Lines - Why are you resisting Great Work?
I Want You To Do More Great Work
If you’ve been hanging out with me for any time at all you’ll know that I’m all about doing more of the work that has meaning and makes a difference … and less of the other stuff that fills up our days.
When I was exhibiting at the ASTD last week, I noticed there was some momentary hesitation in people when I gave this label of “Great Work.” Why? Because for some reason it sounds a bit … grand, a bit elusive, a bit beyond their reach.
And fair enough. But Great Work isn’t only for the saints, the over achievers and the fortunate few. It’s for all of us.
Here are four paradoxes about Great Work that I think speak to why YOU can be doing more Great Work.
- You don’t need to save the world. You do need to make a difference
To do more Great Work is not a call to abandon your everyday life and become a martyr to a cause. You don’t need to stop earning money, give up your friends, stop wearing regular clothes, nor do you need to start global movements, overthrow governments, spark revolution.
It is a call to do more meaningful work. What can you do more of that makes a difference, shifts the balance, has an impact, adds beauty, changes the status quo, creates something that worth being creating, improves life, moves things forward, stops waste, engages people, allows love. (You don’t have to do all of those. Just one will be fine.) There are opportunities to do all of that all around you now.
- Great Work is private. Great Work can be public.
It can be nice to get the applause, to win the medal, to get the pat on the back that says “well done.” And sometimes Great Work generates just that sort of recognition.
But not always. Because it is a subjective matter – it’s what is meaningful for you – often Great Work is a moment of private triumph. You know you’ve done something that’s meaningful, something that makes a difference, something that stretched you and taught you and scared you a little.
In fact, if you’re just after public acclaim then Great Work might not even be the best route.
- Great Work is needed. Great Work isn’t wanted.
What calls you forward to do Great Work is often a sense of, “I can’t take it any more – something different needs to be done.” Great Work shows up at the place where what you stand for in this world meets what needs to change.
But Great Work is often not wanted. Oh, it might well be talked about as wanted. Corporate leaders in particular are expert at proclaiming some sort of Great Work as the next quest for their organization. But organizations are deeply rooted in delivering Good Work and sustaining the way things are so that there’s minimum interruption to that Good Work. To take a stand for Great Work means in some small (or significant) way to go against the flow.
- Great Work is easy. Great Work is difficult.
Sometimes when you’re doing Great Work, it’s a glorious thing. You’re in that state of flow, where things come easily, where you’re tapping into this power of possibilities, where time seems suspended.
But not always.
Great Work can be a time of grinding through it, of showing up when the Muse isn’t whispering to you.
Great Work can be a time of groping forward, stepping forward uncertainly when you’re not totally sure where you’re heading.
Great Work can be picking yourself up off the floor after the unexpected has just slapped you around a bit, and carrying on.
There are times when doing Great Work will test you. It will call on not just your skills and talents, but your resilience and your ability to support yourself.
Find Your Great Work
There’s a reason why nine Past Presidents of the International Coach Federation have given Find Your Great Work the thumbs up.
It’s your practical guide to doing more Great Work. 12 “maps” to help you figure out how to tackle the Great Work paradoxes and how you can find, start and sustain your own Great Work.
Ian Shaw, Head of Learning and Development at Nestle Purina Europe says this:
“If the meltdown of the world financial system means that the reset button on life has, without consulting you, just been pushed - then you need Find Your Great Work big time!… What struck me going through the book was just how accessible each of the tools were – just grab a napkin and get going. How simple to use, yet I was amazed at the depth of thought and reflection they provoked…. A great book to help people make sense of life today, and plan to do great, earth shattering, wildly optimistic things in the future.”
The Great Work Interviews
I’m very proud of these - 25 minute podcast gems with people who are wise and funny, smart and practical.
If you’re a coach, you’ll probably enjoy Marshall Goldsmith’s conversation or perhaps Michael Port’s.
If you want to focus on productivity, the talk with David Allen is definitely for you.
An entrepreneur? Listen to Guy Kawasaki.
Or if you’re trying to make change happen in your organization, try the interview with Sally Bonneywell of GSK or Rita Bailey past Head of SouthWest Airlines University.
You can listen (or download) all or any of them for free here
Don’t take my word for it
Smart people thinking out loud about Great Work.
What I know is, is that if you do work that you love, and the work fulfills you, the rest will come.
Oprah Winfrey
Choose a job you love, and you will never have to work a day in your life.
Confucius
No person who is enthusiastic about his work has anything to fear from life.
Samuel Goldwyn
Opportunity is missed by most people because it is dressed in overalls and looks like work.
Thomas A. Edison
The best work is not what is most difficult for you; it is what you do best.
Jean-Paul Sartre
As for me, prizes are nothing. My prize is my work.
Katharine Hepburn
Your work is to discover your world and then with all your heart give yourself to it.
Buddha
Far and away the best prize that life has to offer is the chance to work hard at work worth doing.
Theodore Roosevelt
I think people should be allowed to do anything they want. We haven’t tried that for a while. Maybe this time it’ll work.
George Carlin
















